About United Elaf
Our approach focuses on creating assets that are operationally efficient, financially sustainable, and aligned with the long-term objectives of giga projects, ensuring that every development contributes meaningfully to the Kingdom’s future urban landscape.
WHO WE ARE
A Foundation of Excellence
Founded on principles of integrity, innovation, and sustainable growth, our holding company oversees a portfolio of industry-leading subsidiaries in real estate development, construction, and facility management.
Through strategic vision and operational excellence, we create lasting value for our stakeholders while shaping the built environment of tomorrow.
ــــــــــــــــــــــ Integrity • Innovation • Impact
FOUNDATION OF EVERYTHING
Core Principles
Integrity
We conduct all business with transparency, honesty, and accountability, building trust with partners, clients, and communities.
Innovation
We embrace cutting-edge technologies and forward-thinking strategies to deliver superior solutions and maintain competitive advantage.
Sustainability
We prioritize environmental stewardship and social responsibility in every project, creating lasting positive impact.
OUR APPROUCH
Real Estate Development Philosophy
Our real estate division combines market expertise with architectural excellence to create developments that transcend expectations. We leverage multiple development models and financing strategies to maximize value creation and project success.
Financing Strategies
We employ diverse and sophisticated financing mechanisms to optimize capital structure and maximize returns.
Conventional Banking
Traditional bank financing leveraging real estate assets and cash flow projections.
• Term loans & credit facilities
• Development financing
• Construction lines of credit
• Refinancing opportunities
Islamic Banking
Sharia-compliant financing mechanisms aligned with Islamic principles.
• Murabaha (cost-plus) financing
• Ijara (leasing) arrangements
• Musharaka (partnership) models
• Asset-backed structures
Capital Markets
Direct access to institutional investors through public markets.
• Equity offerings & IPOs
• Institutional placements
• Real estate investment vehicles
• Portfolio securitization
Sukuk Issuance
Islamic bonds backed by real assets, appealing to global Islamic investors.
• Real estate backed Sukuk
• Ijarah Sukuk structures
• Investment grade ratings
• International placement
Project Finance
Financing structured around specific project cash flows and assets.
• Non-recourse lending
• Mezzanine financing
• Performance guarantees
• Multi-tranche structures
Alternative Funding
Innovative funding sources including private equity and strategic partnerships.
• Private equity investment
• Joint ventures & partnerships
• Impact investing structures
• Developer co-investment
EXPERTISE & VISION
Leadership Experience
Our leadership team brings decades of combined experience across real estate, construction, and facility management sectors.
OUR COMPANIES
Three Pillars of Growth
Signature Projects
Real Estate Development
Qiddiya Workers Village
Real Estate Development
20K Residential Compound
Industrial
Vertical Farm Warehouse
Industrial
Sudos Industrial Land
Facilities
MOD Office – Trojena
Catering
NEOM Residential Community